Sinjin Bain, executive producer and Maxis vice president said 'We are thrilled to open up a whole new stage of life for the Sims, allowing players to lead them through all the challenges of college and living the exciting university lifestyle of the dorms, parties and exams.' 'This title is also the first in a line of expansion packs that will address our players desires, further develop The Sims 2 franchise and continually expand the world of the Sims creating almost endless gameplay and storytelling possibilities,' he added. In 2004, Electronic Arts announced that it was planning on releasing a new expansion pack in March 2005. The Sims 2: University has won two Editor's Choice awards from syndicated game review publications. The expansion added several key gameplay elements which have been included in all expansions succeeding it. Once they reach this life period, they can go to University to earn a degree, allowing them to take up any one of four graduate-exclusive careers. The expansion pack adds a new aging period to Sims which is Young Adult. The Sims 2: University is the first expansion pack for the strategic life simulation computer game The Sims 2 developed at the Redwood Shores studio of Maxis and published by Electronic Arts.